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| Author: | Reynolds, NL. Simintiras, AC. Diamantopoulos, A. |
| Title: | Theoretical Justification of Sampling Choices in International Marketing Research: Key Issues and Guidelines for Researchers |
| Journal: | Journal of International Business Studies
2003 : JAN, VOL. 34:1, p. 80-89 |
| Index terms: | STATISTICAL METHODS SAMPLING INTERNATIONAL MARKETING COMPARATIVE RESEARCH |
| Language: | eng |
| Abstract: | This paper seeks to fill the gap by developing a framework for determining a sampling approach in international studies. The framework is based on an assessment of the way in which sampling affects the validity of research results, and shows how different research objectives impact upon (a) the desired sampling method and (b) the desired sample characteristics. The aim is to provide researchers with operational guidance in choosing a sampling approach that is theoretically appropriate to their particular research aims. |
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