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| Author: | Diamantopoulos, A. Winklhofer, H. |
| Title: | Export sales forecasting by UK firms technique utilization and impact on forecast accuracy |
| Journal: | Journal of Business Research
2003 : JAN, VOL. 56:1, p. 45-54 |
| Index terms: | Exporting Sales forecasting United Kingdom |
| Language: | eng |
| Abstract: | Although the use of forecasting techniques has been widely researched, the empirical literature hardly distinguishes between export and domestic sales forecasting. The present study is based on a survey of UK manufacturing exporters and it provides empirical insights into the popularity of different forecasting techniques and the factors determining the type of technique employed in an export setting. |
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