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| Author: | Schlegelmilch, B. B. Diamantopoulos, A. Kreuz, P. |
| Title: | Strategic innovation : the construct, its drivers and its strategic outcomes |
| Journal: | Journal of Strategic Marketing
2003 : VOL 11:2, p. 117-132 |
| Index terms: | INNOVATION MODELS STRATEGY |
| Language: | eng |
| Abstract: | This article examines strategic innovation in the literature. It also offers practical examples from Amazon.com and Swatch, because the author´s want to illustrate outcomes and key drivers of strategic innovation. Outcomes and key drivers are synthesized to Multiple Indicator-Multiple Causes (MIMIC) model, which provides guidance for its operationalization and strategic innovation construct. |
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