search query: @author Diamantopoulos, A. / total: 37
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| Author: | Balabanis, G. Diamantopoulos, A. |
| Title: | Domestic country bias, country-of-origin effcts, and consumr ethnocentrism : a multidimensional unfolding approach |
| Journal: | Journal of the Academy of Marketing Science
2004 : VOL. 32:1, p. 80-95 |
| Index terms: | CONSUMERS INTERNATIONAL MARKETING PREFERENCES PRODUCTS UNITED KINGDOM |
| Language: | eng |
| Abstract: | This article examines the preference patterns of U.K. consumers for domestic products and in eight product categories from specific foreign countries. Directions for future research are identified and implications for the findings considered. |
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