search query: @author Diamantopoulos, A. / total: 37
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| Author: | Diamantopoulos, A. Smith, G. Grime, I. |
| Title: | The impact of brand extensions on brand personality: experimental evidence |
| Journal: | European Journal of Marketing
2005 : VOL. 39:1-2, p. 129-149 |
| Index terms: | Brands Consumer behaviour Image |
| Freeterms: | Brand identity Brand extensions |
| Language: | eng |
| Abstract: | The paper investigates empirically the impact of brand extension on brand personality, using Aaker's scale to measure the latter. The authors did not find any adverse impact on brand personality of core brand as a result of introducing extensions. |
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