search query: @indexterm Child welfare / total: 37
reference: 35 / 37
Author: | Robertson, T. S. Rossitier, J. R. Gleason, T. C. |
Title: | Childrens' receptivity to proprietary medicine advertising. |
Journal: | Journal of Consumer Research
1979 : DEC, VOL. 6:3, p. 247-255 |
Index terms: | TELEVISION ADVERTISING USA ADVERTISING EFFECTIVENESS CHILD WELFARE CONSUMER ATTITUDES PHARMACEUTICAL INDUSTRY |
Language: | eng |
Abstract: |
SCIMA