search query: @indexterm Child welfare / total: 37
reference: 35 / 37
| Author: | Robertson, T. S. Rossitier, J. R. Gleason, T. C. |
| Title: | Childrens' receptivity to proprietary medicine advertising. |
| Journal: | Journal of Consumer Research
1979 : DEC, VOL. 6:3, p. 247-255 |
| Index terms: | TELEVISION ADVERTISING USA ADVERTISING EFFECTIVENESS CHILD WELFARE CONSUMER ATTITUDES PHARMACEUTICAL INDUSTRY |
| Language: | eng |
| Abstract: |
SCIMA