search query: @journal_id 659 / total: 37
reference: 9 / 37
Author: | King, S. |
Title: | Brand-building in the 1990s. |
Journal: | Journal of Consumer Marketing
1991 : FALL, VOL. 8:4, p. 43-52 |
Index terms: | BRANDS MARKETING CONSUMER ATTITUDES |
Language: | eng |
Abstract: |
SCIMA