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| Author: | Gundlach, G. |
| Title: | Price predation: legal limits and antitrust considerations |
| Journal: | Public Policy and Marketing
1995 : FALL, VOL. 14:2, p. 278-289 |
| Index terms: | MARKETING PRICES ANTITRUST |
| Language: | eng |
| Abstract: | Competition centered strategies in the form of predatory pricing directed toward weakening or destroying a competitor are receiving increasing emphasis in the Courts and among antitrust injury extending from price predation in the case of Brooke Group v. Brown & Williamson Tobacco Corporation (1993). The author examines the current legal standard for predatory pricing and juxtaposes it against emerging insights on this competitive practice. The author also discusses implications for antitrust policy development,marketing research, and the practice of marketing. |
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