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| Author: | Crosby, L.A. Johnson, S.L. |
| Title: | Uncovering customer value: customer relationship management |
| Journal: | Marketing Management
2000 : FALL, VOL. 9:3, p. 4-5 |
| Index terms: | CUSTOMER RELATIONSHIP MANAGEMENT (CRM) LOYALTY TECHNOLOGY TOTAL QUALITY MANAGEMENT |
| Language: | eng |
| Abstract: | This article deals with customer relationship management CRM), customer loyalty, and technology's role in them. |
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