search query: @indexterm IMPORTS / total: 377
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| Author: | Ghymn, K. Jacobs, L. |
| Title: | Import purchasing decision behaviour: an empirical study of Japanese import managers |
| Journal: | International Marketing Review
1993 : VOL. 10:4, p. 4-14 |
| Index terms: | JAPAN USA IMPORTS EXPORTS |
| Language: | eng |
| Abstract: | The article reports on a study of the relative importance of 17 import decision variables as rated by Japanese import managers. A systematic sample of 52 managers representing different companies in Japan participated. The Japanese findings were compared with the US data from an earlier study by the author. Japanese importers rated product quality as the most important variable. The US importers, by contrast, were not as concerned with the product quality but they rated timely delivery, price, long-term supply dependability variables as high as their Japanese counterparts. |
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