search query: @indexterm IMPORTS / total: 377
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| Author: | Munkelt, I. |
| Title: | Wenig Spielraum für die Marke. |
| Journal: | Absatzwirtschaft
1994 : JUN, p. 50-53 |
| Index terms: | OPTICAL AIDS INDUSTRY BRANDS MARKETING STRATEGY IMPORTS COMPETITION GERMANY |
| Language: | ger |
| Abstract: |
SCIMA