search query: @indexterm IMPORTS / total: 377
reference: 136 / 377
Author: | Schwarz, M. |
Title: | Strategie gegen Billigimporte: Markenartikelprofilierung. *TOKAI SEIKI |
Journal: | Absatzwirtschaft
1995 : MAR, p. 52,54 |
Index terms: | MERCHANDISING BRANDS IMPORTS QUALITY PRICES PRODUCT DIFFERENTIATION |
Language: | ger |
Abstract: |
SCIMA