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| Author: | Liang, N. Parkhe, A. |
| Title: | Importer behavior: the neglected counterpart of international exchange |
| Journal: | Journal of International Business Studies
1997 : THIRD QUARTER, VOL. 28:3, p. 495-530 |
| Index terms: | IMPORTS INTERNATIONAL ECONOMICS |
| Language: | eng |
| Abstract: | International exchange is a two-sided coin, involving exporters and importers. However, a systematic search of the academic literature reveals a striking imbalance: while exporter behavior has been extensively studied, importer behavior remains a largely neglected area of study, even though importers are playing an ever more important (often dominant) role in consummating trade transactions. In this article the authors assert that this neglect stems from critical but flawed assumptions. |
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