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| Author: | Fletcher, R. |
| Title: | A holistic approach to internationalisation |
| Journal: | International Business Review
2001 : FEB, VOL. 10:1, p. 25-49 |
| Index terms: | Internationalization Exports Imports Strategic planning Joint business ventures |
| Language: | eng |
| Abstract: | The paper demonstrates that a majority of firms engage in 'inward' and 'linked' international activities as well as 'outward' activities. It also illustrates that the factors that predict outward internationalisation also predict 'inward' and, to a lesser extent, 'linked' internationalisation. |
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