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| Author: | Berger, M. |
| Title: | Breaking all the rules |
| Journal: | International Management
1990 : FEB, VOL. 45:1, p. 58-59 |
| Index terms: | JAPAN MARKETING IMPORTS |
| Language: | eng |
| Abstract: | Review of market strategy used by Electrolux in Japan in selling vacuum cleaners. Expansion in market. High cost not a barrier. Marketing difficulties. Design of new products. Long-term strategies. Washing machines. Home appliances. New market for refrigerators. Change in Electrolux's corporate framework. |
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