search query: @indexterm teaching methods / total: 378
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Author: | Javalgi, R. |
Title: | The international marketing literature: topics, trends, and contributions |
Journal: | Journal of Teaching in International Business
1997 : VOL. 8:3, p. 21-44 |
Index terms: | TEACHING METHODS INTERNATIONAL BUSINESS GERMANY |
Language: | eng |
Abstract: | This study examines the international marketing literature published during the period 1987-1993. Twenty journals, which publish international marketing articles on a variety of topics, were reviewed, yielding 1,645 articles with an international marketing perspective. Classification of the articles on the basis of subject content yielded twenty- four distinct topic categories. Topical trends and frequent contributors in the international marketing literature are identified and implications for future research are discussed. |
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