search query: @indexterm teaching methods / total: 378
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| Author: | Court, S. Molesworth, M. |
| Title: | Developing teaching strategies for research methods that are appropriate to the learning styles of marketing communication students |
| Journal: | Journal of Marketing Management
2003 : JUN, VOL 19:5-6, p. 675-697 |
| Index terms: | HIGHER EDUCATION LEARNING TEACHING METHODS RESEARCH |
| Language: | eng |
| Abstract: | Among marketing students research methods are often very unpopular, though those are a key aspect of all degree programmes. In this article different learning styles and existing teaching strategies are accommodated. In this research is used Grasha-Reichmann Student Learning Styles Scale (1974) because it can link closely learning styles to teaching strategies. The results from the GRSLSS were that students learning styles are a mix of independent, dependent and collaborative. Thing which accommodate learning styles is variety of teaching strategies. Strategies that suit depent styles are needed especially in early courses. |
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