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| Author: | Uber Grosse, C. King, W.E. |
| Title: | Strategic alliances for business languages: from the classroom to the community |
| Journal: | Journal of Language for International Business
2005 : VOL. 16:2, p. 39-48 |
| Index terms: | Business communication Languages Teaching methods |
| Language: | eng |
| Abstract: | This article studies different ways that business language faculty can involve the business community in their classes through strategic alliances with key business people and organisations. For faculty, these strategic alliances create research projects, case studies and publications. For students, the interaction with the business community and alumni sometimes brings job opportunities. |
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