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| Author: | Mitchell, V.W. (et al.) |
| Title: | Measuring unethical consumer behavior across four countries |
| Journal: | Journal of Business Ethics
2009 : AUG II, VOL. 88:2, p. 395-412 |
| Index terms: | ethics consumer behaviour international Europe USA |
| Freeterms: | misbehaviour latent class analysis |
| Language: | eng |
| Abstract: | Around the world, large amounts are spent on store security and crime prevention, which both costs international businesses and also amounts to a hidden tax on those law-binding consumers paying higher prices. Using a set of both qualitative research and survey approaches in four countries, this study develops an index of 37 activities to examine consumers' unethical activities across Austria, France, the U.K., and the U.S. It is found that around three quarters of consumers in all four countries can be classified as heavy offenders for these minor cheats. It is argued that government agencies, marketers, and retailers should adopt more pro-active preventative approaches, rather than reactive loss limitation measures to fight against unethical behaviour. |
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