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| Author: | McPherson, C. |
| Title: | From grand policy to targeted destruction: Consumers as victims of EU satellite television policy |
| Journal: | Journal of Business Ethics
2000 : MAY, VOL. 25:2 / II, p. 129-141 |
| Index terms: | Telecommunications industry Policy Single market Legislation Business ethics Consumer protection Social responsibility European Union |
| Freeterms: | Media Black markets |
| Language: | eng |
| Abstract: | In July 1997, the European Commission (EC) proposed a "Directive on the Legal protection of Service based on, or consisting of Conditional Access". This paper considers the proposed Directive within the context of the European Union's failure to develop and maintain a coherent policy relating to satellite television broadcasts direct to the individual's home (DTH) within the nascent Single European Market (SEM), and the consequences of that policy failure for "ordinary" consumers. The paper illustrates how the failure to develop a SEM in DTH resulted in a fragmented market in which the frustrated demand for DTH programmes stimulated the growth of a quasi-legal or illegal markets in goods and services. |
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