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| Author: | Light, D. Prentice, R. |
| Title: | Market-based product development in heritage tourism |
| Journal: | Tourism Management
1994 : FEB, VOL. 15:1, p. 27-36 |
| Index terms: | PRODUCT DEVELOPMENT TOURISM WALES |
| Language: | eng |
| Abstract: | This paper uses data gathered at a number of heritage sites in wales to consider meso-scale (that is, regional and subregional) variations in demand for heritage tourism. In particular it is possible to identify distinct regional markets within Wales for some aspects of demand. The implications of these meso-scale variations in demand for product development (especially heritage interpretation) and marketing strategies are examined. |
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