search query: @indexterm STATIONERY INDUSTRY / total: 38
reference: 5 / 38
Author: | Bunk, B. |
Title: | Relaunch: Markenkern freigelegt. *FABER-CASTELL |
Journal: | Absatzwirtschaft
1993 : JUN, p. 72-75 |
Index terms: | MARKETING STRATEGY STATIONERY INDUSTRY DISTRIBUTION PRODUCT MIX NEW PRODUCTS ECOLOGY |
Language: | ger |
Abstract: |
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