search query: @indexterm STATIONERY INDUSTRY / total: 38
reference: 5 / 38
| Author: | Bunk, B. |
| Title: | Relaunch: Markenkern freigelegt. *FABER-CASTELL |
| Journal: | Absatzwirtschaft
1993 : JUN, p. 72-75 |
| Index terms: | MARKETING STRATEGY STATIONERY INDUSTRY DISTRIBUTION PRODUCT MIX NEW PRODUCTS ECOLOGY |
| Language: | ger |
| Abstract: |
SCIMA