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| Author: | Hamel, G. Prahalad, C. |
| Title: | Competing for the future |
| Journal: | Harvard Business Review
1994 : JUL-AUG, VOL. 72:4, 122-130 |
| Index terms: | FUTURE MANAGEMENT COMPETITION |
| Language: | eng |
| Abstract: | Look around your company. Look at the high-profile initiatives that have recently been launched, the issues preoccupying senior management, the criteria and benchmarks by which progress is measured, your track record of new-business creation . Look into the faces of your colleagues and consider their ambitions and fears. Look toward the future, and ponder your company's ability to shape that future in the years and decades to come. What drives your company's agenda: your competitor's view of the future or your own? |
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