search query: @indexterm DIRECT RESPONSE MARKETING / total: 38
reference: 10 / 38
| Author: | Munkelt, I. |
| Title: | Vom Produktmarkt zum Dienstleistungsmarkt. |
| Journal: | Absatzwirtschaft
1994 : OCT, p. 132-135 |
| Index terms: | DIRECT RESPONSE MARKETING TELEVISION RECEIVERS INDUSTRY TELEVISION ADVERTISING PRODUCTS SERVICE MARKETING GERMANY |
| Language: | ger |
| Abstract: |
SCIMA