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| Author: | Munkelt, I. |
| Title: | Vom Produktmarkt zum Dienstleistungsmarkt. |
| Journal: | Absatzwirtschaft
1994 : OCT, p. 132-135 |
| Index terms: | DIRECT RESPONSE MARKETING TELEVISION RECEIVERS INDUSTRY TELEVISION ADVERTISING PRODUCTS SERVICE MARKETING GERMANY |
| Language: | ger |
| Abstract: |
SCIMA