search query: @indexterm Direct response marketing / total: 38
reference: 9 / 38
| Author: | Lux, D. |
| Title: | DRTV ist hard selling. *TIME LIFE |
| Journal: | Absatzwirtschaft
1994 : OCT, p. 136-137 |
| Index terms: | DIRECT RESPONSE MARKETING TELEVISION RECEIVERS INDUSTRY TELEVISION ADVERTISING |
| Language: | ger |
| Abstract: |
SCIMA