search query: @indexterm Pet food industry / total: 38
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| Author: | |
| Title: | Pet food in Scandinavia |
| Journal: | Market Research Europe
1995 : FEB, VOL. 27, p. 59-77 |
| Index terms: | SCANDINAVIA PET FOOD INDUSTRY MARKET STRUCTURE |
| Language: | eng |
| Abstract: | This report examines trends in sales of cat and dog food in the Scandinavian markets of Denmark, Norway and Sweden. The Scandinavian pet food market is dominated by Master Foods, holding 45% of the total market in 1992. Master Foods is unchallenged market leader in all countries and in many market segments. The company's share of the market is three times that of the nearest challenger. |
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