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| Author: | Hamel, G. Prahalad, C. |
| Title: | Seeing the future first |
| Journal: | Fortune
1994 : SEP 5, VOL. 130:5, p. 64-79 |
| Index terms: | MANAGERS FUTURE INDUSTRIES |
| Language: | eng |
| Abstract: | Are you competing to dominate your industry's future? To find out, ask yourself three questions. What percentage of your time is spent on external rather than internal issues? Of this time spent looking outward, how much is spent considering how the world could be different in five or ten years, as opposed to worrying about winning the next big contract or how to respond to a competitor's pricing move? How much time is spent in consultations with colleagues where the objective is to build a deeply shared, well-tested view of the future, as opposed to a personal and idiosyncratic clew? |
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