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| Author: | Hamel, G. Prahalad, C. K. |
| Title: | Competing for the future (Managementaufgaben) |
| Journal: | Harvard Business Review
1994 : JUL-AUG, VOL. 72:4, p. 122-128 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, ZUKUNFTSFORSCHUNG |
| Language: | eng |
| Abstract: | Is your company a rule maker or a rule follower? Does your company focus on catching up or on getting out in front? Do you spend the bulk of your time as a maintenance engineer preserving the status quo or as an architect designing the future? Difficult questions like these go unanswered not because senior managers are lazy, but because they do not admit that they are less than fully in control of their companies' future. This article urges senior managers to look toward the future and ponder their ability to shape their companies in the years and decades to come. |
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