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| Author: | Pille, K. |
| Title: | Neue Medien: Geeignet als Vertriebsweg? |
| Journal: | Absatzwirtschaft
1995 : MAR, p. 108,110-111 |
| Index terms: | MARKETING CHANNELS ELECTRONIC SHOPPING INTERACTIVE COMPUTING DIRECT RESPONSE MARKETING INFORMATION SYSTEMS TOURISM |
| Language: | ger |
| Abstract: |
SCIMA