search query: @indexterm DIRECT RESPONSE MARKETING / total: 38
reference: 7 / 38
| Author: | Müller, S. Geppert, D. |
| Title: | Mangelnde Begeisterung: Teleshopping. |
| Journal: | Absatzwirtschaft
1996 : FEB, p. 88-92 |
| Index terms: | ELECTRONIC SHOPPING TELEVISION INDUSTRY INTERACTIVE COMPUTING DIRECT RESPONSE MARKETING CONSUMER DEMAND GERMANY |
| Language: | ger |
| Abstract: |
SCIMA