search query: @author Hamel, G. / total: 38
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| Author: | Hamel, G. |
| Title: | Killer strategies that make shareholders rich |
| Journal: | Fortune
1997 : JUN, VOL. 135:12, p. 22-27, 30, 32-34 |
| Index terms: | COMPANIES STRATEGY SHAREHOLDERS |
| Language: | eng |
| Abstract: | Nikes CEO Phil Knight managed to grow return rates by radically changing the basis of competition of his industry, without inventing totally new industries or completely reinventing existing industries. Back in 1980s, Harley Davidson CEO Richard Teerlink turned his operation into a business that sells American nostalgia, and it worked. Taking risks, breaking the rules, and being a maverick has always been important. The economic change now under way will drive an extraordinary amount of wealth creation over the next few decades. Unless today's established companies learn to reinvent themselves and their industries, much of new wealth will be created by newcomers. |
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