search query: @indexterm Direct response marketing / total: 38
reference: 33 / 38
Author: | Quelch, J. A. Takeuchi, H. |
Title: | Nonstore marketing: fast track or slow? |
Journal: | Harvard Business Review
1981 : JUL-AUG, VOL. 59:4, p. 75-84 |
Index terms: | DIRECT RESPONSE MARKETING |
Language: | eng |
Abstract: |
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