search query: @indexterm DIRECT RESPONSE MARKETING / total: 38
reference: 5 / 38
Author: | Reynolds, G.M. |
Title: | Marketing sobre ruedas o el otro marketing directo |
Journal: | Harvard-Deusto Marketing & Ventas
1997 : NOV-DEC, 23,p.35-38 |
Index terms: | MARKETING STRATEGY DIRECT SELLING DIRECT RESPONSE MARKETING |
Language: | spa |
Abstract: |
SCIMA