search query: @indexterm Direct response marketing / total: 38
reference: 5 / 38
| Author: | Reynolds, G.M. |
| Title: | Marketing sobre ruedas o el otro marketing directo |
| Journal: | Harvard-Deusto Marketing & Ventas
1997 : NOV-DEC, 23,p.35-38 |
| Index terms: | MARKETING STRATEGY DIRECT SELLING DIRECT RESPONSE MARKETING |
| Language: | spa |
| Abstract: |
SCIMA