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| Author: | Cravens, K. Piercy, N. Cravens, D. |
| Title: | Assessing the performance of strategic alliances: matching metrics to strategies |
| Journal: | European Management Journal
2000 : OCT, VOL. 18:5, p. 529-541 |
| Index terms: | ALLIANCES PERFORMANCE APPRAISAL STRATEGY |
| Language: | eng |
| Abstract: | For many organizations, the current business environment compels the use of collaborative alliances as an important component of strategy. Consequently, the need to assess the performance of these alliances becomes a priority as more and more companies enter into such relationships. Analysis of alliance success during the last decade indicates that performance evaluation is a crucial success factor, and the reality is that many companies do not develop and implement formal performance evaluation processes. |
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