search query: @indexterm Direct response marketing / total: 38
reference: 31 / 38
Author: | Watson, J. J. |
Title: | Interview today's customer tomorrow. |
Journal: | Journal of Advertising Research
1982 : OCT-NOV, VOL. 22:5, p. 17-22 |
Index terms: | CONSUMER BEHAVIOUR DIRECT RESPONSE MARKETING SURVEYS INTERVIEWING METHOD STUDY |
Language: | eng |
Abstract: |
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