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| Author: | Watson, J. J. |
| Title: | Interview today's customer tomorrow. |
| Journal: | Journal of Advertising Research
1982 : OCT-NOV, VOL. 22:5, p. 17-22 |
| Index terms: | CONSUMER BEHAVIOUR DIRECT RESPONSE MARKETING SURVEYS INTERVIEWING METHOD STUDY |
| Language: | eng |
| Abstract: |
SCIMA