search query: @indexterm EDUCATIONAL TECHNOLOGY / total: 38
reference: 6 / 38
| Author: | Weick, C. W. |
| Title: | Out of Context: Using Metaphor to Encourage Creative Thinking in Strategic Management Courses |
| Journal: | Journal of Management Education
2003 : JUN, VOL. 27:3, p. 323-343 |
| Index terms: | MANAGEMENT EDUCATION EDUCATIONAL TECHNOLOGY MANAGEMENT EDUCATION |
| Language: | eng |
| Abstract: | Business strategy requires skills in thinking creatively as well as analytically. Materials commonly used in teaching strategic management-traditional texts, case analyses, and simulations-are effective at exposing students to the analytical dimensions of strategy. However, materials that foster creative thinking are scarce. This article presents an approach to teaching strategic management based on metaphors from a variety of nonbusiness realms. A reading list is described that has been developed and used successfully over the past several years in the strategic management course at University of the Pacific. Specific ways to integrate these materials into an existing curriculum are presented. |
SCIMA