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| Author: | Hamel, G. Getz, G. |
| Title: | Funding growth in an age of austerity |
| Journal: | Harvard Business Review
2004 : JUL/AUG, VOL. 82:7-8, p. 76-84 |
| Index terms: | Management Finance Innovation |
| Language: | eng |
| Abstract: | You do not need big budgets to get big ideas. Here are five proven ways to innovate on the cheap: Increase the number of innovators among existing employees, focus on developing truly radical ideas, look for innovation sources outside as well as inside, increase the learning from small, low-risk experiments, and commit to long-term, consistent development efforts. |
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