search query: @author Piercy, N. / total: 38
reference: 27 / 38
Author: | Piercy, N. |
Title: | Retailer marketing - informational strategies. |
Journal: | European Journal of Marketing
1983 : VOL. 17:6, p. 5-15 |
Index terms: | MARKETING CHANNELS RETAILING DISTRIBUTION CHANNELS |
Language: | eng |
Abstract: |
SCIMA