search query: @indexterm Direct response marketing / total: 38
reference: 30 / 38
Author: | Snapp, C. |
Title: | Le marketing direct aux entreprises. |
Journal: | Revue Francaise du Marketing
1984 : SEP-OCT, 99, p. 83-93 |
Index terms: | DIRECT RESPONSE MARKETING DIRECT MAIL COMMUNICATION |
Language: | fre |
Abstract: |
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