search query: @indexterm Direct response marketing / total: 38
reference: 29 / 38
| Author: | Barbaise, G. Corre, S. Daudin, J. J. |
| Title: | Decision marketing et selection sur fichiers. |
| Journal: | Revue Francaise du Marketing
1984 : SEP-OCT, 99, p. 94-110 |
| Index terms: | DIRECT RESPONSE MARKETING DECISION MAKING SEGMENTATION DATA BANKS SIMULATION MODELS |
| Language: | fre |
| Abstract: |
SCIMA