search query: @indexterm Direct response marketing / total: 38
reference: 29 / 38
Author: | Barbaise, G. Corre, S. Daudin, J. J. |
Title: | Decision marketing et selection sur fichiers. |
Journal: | Revue Francaise du Marketing
1984 : SEP-OCT, 99, p. 94-110 |
Index terms: | DIRECT RESPONSE MARKETING DECISION MAKING SEGMENTATION DATA BANKS SIMULATION MODELS |
Language: | fre |
Abstract: |
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