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| Author: | Bush, A. J. Hair, J. F. |
| Title: | An assessment of the mall intercept as a data collection method. |
| Journal: | Journal of Marketing Research
1985 : MAY, VOL. 22:2, p. 158-167 |
| Index terms: | INTERVIEWING SHOPPING CENTRES DIRECT RESPONSE MARKETING CONSUMER RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA