search query: @indexterm Direct response marketing / total: 38
reference: 25 / 38
Author: | Bigg, A. |
Title: | Marketing. When being direct pays dividends. |
Journal: | Management Today
1985 : NOV, p. 49-55 |
Index terms: | DIRECT SELLING DIRECT RESPONSE MARKETING COMPUTER TECHNOLOGY |
Language: | eng |
Abstract: |
SCIMA