search query: @indexterm Direct response marketing / total: 38
reference: 24 / 38
Author: | Xardel, D. |
Title: | Les cinq mutations de la vente = The five changes in sales techniques. |
Journal: | Revue Francaise de Gestion
1985 : SEP-DEC, 53-54, p. 112-116 |
Index terms: | SALES METHODS DIRECT RESPONSE MARKETING SALESMEN AFTER-SALES SERVICE |
Language: | fre |
Abstract: |
SCIMA