search query: @indexterm FINANCE HOUSES / total: 38
reference: 34 / 38
| Author: | Catillon, A. Sellier, C. |
| Title: | Le marketing direct et les services financiers. |
| Journal: | Revue Francaise du Marketing
1985 : NOV-DEC, 105, p. 67-75 |
| Index terms: | DIRECT RESPONSE MARKETING BANKS CREDIT UNIONS FINANCE HOUSES |
| Language: | fre |
| Abstract: |
SCIMA