search query: @indexterm Direct response marketing / total: 38
reference: 21 / 38
Author: | Saint-Hubert, P. |
Title: | Conseils pour reussir un outil informatique consacre au marketing direct. |
Journal: | Revue Francaise du Marketing
1985 : NOV-DEC, 105, p. 59-65 |
Index terms: | DIRECT RESPONSE MARKETING INFORMATION SYSTEMS COMPUTER USERS |
Language: | fre |
Abstract: |
SCIMA