search query: @indexterm Direct response marketing / total: 38
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Author: | Ferry, J. L. |
Title: | L'annonce publicitaire en marketing direct. |
Journal: | Revue Francaise du Marketing
1985 : NOV-DEC, 105, p. 47-54 |
Index terms: | DIRECT RESPONSE MARKETING ADVERTISING STRATEGY |
Language: | fre |
Abstract: |
SCIMA