search query: @indexterm Direct response marketing / total: 38
reference: 20 / 38
| Author: | Ferry, J. L. |
| Title: | L'annonce publicitaire en marketing direct. |
| Journal: | Revue Francaise du Marketing
1985 : NOV-DEC, 105, p. 47-54 |
| Index terms: | DIRECT RESPONSE MARKETING ADVERTISING STRATEGY |
| Language: | fre |
| Abstract: |
SCIMA