search query: @indexterm FINANCE HOUSES / total: 38
reference: 28 / 38
| Author: | Schmittlein, D. C. Morrison, D. G. Colombo, R. |
| Title: | Counting your customers : who are they and what will they do next? |
| Journal: | Management Science
1987 : JAN, VOL. 33:1, p. 1-24 |
| Index terms: | SERVICE MARKETING CONSUMER MARKETS CUSTOMERS NEW PRODUCTS FINANCE HOUSES |
| Language: | eng |
| Abstract: |
SCIMA