search query: @indexterm PET FOOD INDUSTRY / total: 38
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Author:
Title:Pet foods.
Journal:Retail Business
1987 : JUL, 353, p. 14-23
Index terms:PET FOOD INDUSTRY
CONSUMER MARKETS
Language:eng
Abstract:A review of the prepared pet food market covering dog and cat food, and in brief: food for birds, fish and small animals. The study assesses this as the largest single grocery market, the biggest selling grocery brand, the domination of canned foods for cats and dogs, the general up-market movement by pet owners, premium brands in the share of sales, brand promotion, and the role of own labels in overall sales. The analysis has fifteen Tables.
SCIMA record nr: 54278
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